Brand Identity -
The Way We See It
Our 'brand role' is a simple and powerful statement that guides everything we do, including how we look, think and talk to the world.
Why?
The purpose of this guide is to give you a solid foundation for any MUE-related interaction.
As MonetaryUnit continues to grow, both as a community and a cryptocurrency, one challenge we are faced with is learning how to refine the MUE brand identity and apply it cohesively to each of our products.
How?
We have an easy and simple guide to follow, which reflects the transparency of MonetaryUnit.
We make it easy for you to get creative and translate your vision into design.
Solid Colors
We are subtle with colors. We mostly use our two main colors, and black for text.
Primary Colors
#FE9518
RGB (254, 149, 24)
#FEB518
RGB (254, 181, 24)
Secondary Colors
#FEDA18
RGB (254, 218, 24)
#4a4a4a
RGB (74, 74, 74)
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PATTERNS & BACKGROUNDS
Our passion for colors doesn't stop at solid colors, we also created our identifying pattern.
Black header for this background
Black body text for this background
Main Background
Gradient: #FEB518 > #FE9518
Colored header for this background
White body text for this background
Secondary Background
#A0A0A0
Pattern Background
Light Pattern Background
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Typographic Style
We are extremely serious about pushing our typographic experience to the next level.
Quicksand for headings
Roboto for body text
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Brand Image
We use a combination of visual triggers to make our brand more appealing and easy to identify.
Elements
Our visual identity revolves around circles and images of friendly and inviting humans
pexels.com
You can use any photo from
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Brand Recognition
Style
The circles can have varying stroke styles
Modern UI
You can refer to iconic's collection of 223 icons and use them as needed.
After selecting an icon, follow the icon design guide to stay consistent.
Design
Solid flat circle with centered white icon.
Use the primary color for background.
Invert the colors on colored backgrounds.
Dimensions
Open Iconic - www.useiconic.com/open
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Engaging UI
The state of a button makes all the difference.
This makes it easy for the user to navigate the interface.
Buttons
Primary
Secondary
Negative
Primary
Secondary
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Logo Variations
We are decentralized, we are adaptable... So is our logo
Main Colors
Use on light backgrounds
Negative
Use on dark or colored backgrounds
On Black
Use on black only
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Wanna talk?
Copyrights MonetaryUnit 2018
Personal
Friendly
Trustworthy
We love communicating on a personal level. This is the core of who we are and why MonetaryUnit exists.
We're your friends, and you are part of this community.
We exist to give you genuine advice and help you manage through the technical and conceptual difficulties.
No hidden agendas.
Transparancy unifies our community, we communicate in simple terms that any new user can understand, and we keep everyone in the loop and informed through social platforms.
Sometimes how you say something is more important than what you say
The Way We Communicate
For more information about our brand feel free to contact MonetaryUnit.
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